Woolman/20
Brand Identity, Art Direction, Visual thinking together
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Woolman Oy
Brand Identity, Art Direction, Visual thinking together
Pääviestien "Superpowered commerce everywhere" ja "Hand in hand" johdattamana visuaalisen suunnittelun perusidea ja muodon sovellukset syntyivät olemassaolevasta logosta.
Konsepti ja viestit: Heidi Luck, Concept Designer
Visuaalinen suunnittelu: Lahja Kallinen, AD
Woolmanin logo: Joonas Toroi, Design Lead, Woolman Oy
Projektin johtaminen: Mareena Löfgrén, Head of Products, Woolman Oy
2020
Brand Identity, Art Direction, Visual thinking together
![](https://freight.cargo.site/t/original/i/a4924d6cf97d398412af6856f8464ed8a1c091a0d84a10afe53f86c43cbe748c/woolman-brand24.png)
![](https://freight.cargo.site/t/original/i/617b90b2077d6c25eef721208cab98cb9336896c51e594b18acdc0938c7545e1/woolman-brand25.png)
![](https://freight.cargo.site/t/original/i/15c294504ac9ae0ef2a5919d5f905bd53933dde01cdfae20095a733b28ba6180/woolman-brand27.png)
![](https://freight.cargo.site/t/original/i/8b7e128e1e57ec641d922171dd157dd14e586c2ede3dc7ed025fbdc7f04fa053/woolman-brand32.png)
![](https://freight.cargo.site/t/original/i/6b8f1a5b64a485704a07d3bab7b606a23c18c0bc566d143ca09777fd66d05a03/woolman-superpowered.png)
![](https://freight.cargo.site/t/original/i/bce8278daac08e1fe5d1d333289b56d227fb078f42bbb5c01ed8a0b48455677a/woolman-brand34.png)
![](https://freight.cargo.site/t/original/i/b8f213aa24c923673ccfad788d28feccca73a19169fbac0a52eea4635584254e/woolman-brand35.png)
![](https://freight.cargo.site/t/original/i/d314820c59230991f0493c2c1a4439838a132c68389000bf81b22bbd43b2a984/woolman-hand-in-hand-2.png)
![](https://freight.cargo.site/t/original/i/39749f2c08d0f9c475e0ba2bc10ffb50c1751685ae6d51c58a9ccd789aa67971/woolman-brand.png)
![](https://freight.cargo.site/t/original/i/d077dae038d2debfb29dac4edcd8acd272712f30d783797f01598f1b76b88056/woolman-brand2.png)
![](https://freight.cargo.site/t/original/i/561da1f3707fa26a7f2317fac83328f0b4776a80db6fd8dba08171a2a9125e92/woolman-brand3.png)
![](https://freight.cargo.site/t/original/i/cc8de155b8d0ef584a3187449d7596f2ab8cde8ff2dd8b65b4a2636abb3e4ea3/woolman-brand4.png)
![](https://freight.cargo.site/t/original/i/f3e31f8eb6b799460f5c3f0c809119484782b5082c284bba6f97f22cb12bbf17/woolman-brand5.png)
![](https://freight.cargo.site/t/original/i/f2436b1e8d8a49ce2a9a70d5072303f250bc99aa5b3ba54165df1448d22dc633/woolman-masks.png)
![](https://freight.cargo.site/t/original/i/9e8c2e9342af7237e7edc3a8d1b41c70d28ec2f8572b14e974faa7aef105ee63/woolman-brand8.png)
![](https://freight.cargo.site/t/original/i/4762c8855f4988722fa8a7375ab627679e76221d9de5dcea05e8551cd69ef09a/woolman-brand10.png)
![](https://freight.cargo.site/t/original/i/59102503bec2cf14bd0ae5cfe4364c96b631fa0af38f34fb02869df770073f58/woolman-brand11.png)
![](https://freight.cargo.site/t/original/i/27d02d6c2cffc2dc8b62f14fadecf456404079c4fb685a0e3433b3ed9a98dd07/woolman-brand12.png)
![](https://freight.cargo.site/t/original/i/e36dccbe56cc41474b4507b69d2b39638c43adfa07f15b8b1bfc6a0b12acc66d/woolman-brand13.png)
![](https://freight.cargo.site/t/original/i/4c3acd1caf15a51576d87de7fc4c7e3210f761a240ac0737e5e8900ae33b3723/woolman-brand14.png)
![](https://freight.cargo.site/t/original/i/98e5b0853090a8801c05cc065a738a1eea0a57fdd7a741cf975c3f6fdb8422c5/woolman-brand6.png)
![](https://freight.cargo.site/t/original/i/9ca20b96715d1e54879a530531a5ff7569c8e86733e25b0c5716bfe1fa4125f5/woolman-brand7.png)
![](https://freight.cargo.site/t/original/i/306f9a122cd83cbb7ffd547065e9e87ff6748a6fd2c136ca925e37de6ef1e511/woolman-brand9.png)
![](https://freight.cargo.site/t/original/i/63a973bf5d75ee8ca094a2687504c57276a3ff8a30c17ab124d8302a3ad58ebd/woolman-brand15.png)
![](https://freight.cargo.site/t/original/i/7a71094d6ac03a4af7b9e095178bdd33b5747ab5d537e7a88adddaf63d14947a/woolman-brand16.png)
![](https://freight.cargo.site/t/original/i/2c9011aee3a7f0ad946969bb7d10400b9307cb92d09ee7d5bd8e77ee8d707540/woolman-brand17.png)
Woolman Oy
Brand Identity, Art Direction, Visual thinking together
Pääviestien "Superpowered commerce everywhere" ja "Hand in hand" johdattamana visuaalisen suunnittelun perusidea ja muodon sovellukset syntyivät olemassaolevasta logosta.
Konsepti ja viestit: Heidi Luck, Concept Designer
Visuaalinen suunnittelu: Lahja Kallinen, AD
Woolmanin logo: Joonas Toroi, Design Lead, Woolman Oy
Projektin johtaminen: Mareena Löfgrén, Head of Products, Woolman Oy
2020